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About Us


Generation was established in April 2004 as an independent, private, investment management partnership with offices in London and New York.


The Generation team represents a diverse mix of people from around the world representing more than 20 countries and speaking over 25 languages. Our investment team was founded by bringing together seasoned investment analysts with leaders from the sustainability research field.

Sustainable Investing for the Long Term

Generation's investment approach is based on our conviction that sustainability research integrated into a rigorous traditional investment process can deliver superior investment returns.*

We are closely aligned with our clients, and our performance is measured over the long term.

An Integrated and Rigorous Research Platform to Analyse Global Challenges

Generation has built a global research platform to integrate sustainability research into fundamental financial analysis.

We focus on key drivers of global change, including climate change and environmental degradation; poverty and development; water and natural resource scarcity; pandemics and healthcare, and demographics, migration and urbanisation.

These global challenges pose risks and create opportunities which if not recognised can materially affect a company's ability to sustain profitability and deliver returns. Our research plays an important role in our assessment of the quality of a business, its management team, and ultimately how we value a business.

Experienced Advisory Board

Our Advisory Board, convened by our Chairman Al Gore, comprises a group of global thinkers whose depth of knowledge and experience of a broad set of sustainability issues helps us anticipate the changing context for business.


Generation's vision is to embed sustainability into the mainstream capital markets, and our core values reflect our commitment to responsible citizenship. A proportion of the Firm's profitability funds the The Generation Foundation, which will support global non-profit sustainability initiatives.

For more information about the photographs on our site, please see our Photo Credits page.

* Although Generation seeks to provide superior investment performance, potential investors should be aware that this is an aspiration and there is no guarantee that this goal will be obtained.