Our mission

We are a mission-led firm. We seek transformational change to drive to a net-zero, prosperous, equitable, healthy and safe society by:

1. Delivering superior, risk-adjusted investment results

utilising a 'systems view' to integrate sustainability and environmental, social and governance (ESG) factors into our investment framework*;

2. Sharing our experience and voice

to promote sustainable and ESG investment.

* Generation seeks to deliver superior performance, but there can be no guarantee this goal will be achieved.

Gettyimages 532103537[1] (3)

Defining Decade

We believe the next decade will be the most important of our lives. We believe the time for talk about climate and social action has passed. Instead, we will all be judged by our actions.

Collectively, we have established five clear societal objectives to help achieve by 2025:

Societal Objectives

Carbon prices

A global price on carbon

An inclusive transition

A just and inclusive transition, ensuring workers are empowered through receipt of a living wage

Net zero

Commitments by all asset managers, asset owners, insurance companies and banks to a 2050 or sooner net-zero target with robust portfolio alignment reporting


Deforestation-free supply chains

Capital allocation frameworks

Capital allocation frameworks to measure risk, return and impact adopted as best practice

Our climate and nature strategy

Climate change

The climate crisis is already upon us. Urgent action is required from the investment industry to accelerate decarbonisation in the real economy, limit global temperature rise to 1.5C and ensure a just transition. This is an inseparable part of our fiduciary responsibility.

In 2020, Generation committed to align the investment portfolios we manage on behalf of our clients with net-zero emissions by 2040. We worked with peers and partners to help establish the Net Zero Asset Managers initiative (NZAM). Our interim targets as signatories of the initiative are to achieve 60% science-based target (SBT) coverage across all assets under management by 2025 and 100% SBT coverage by 2030. Generation has published a booklet, Making Sense of Climate Change, to guide companies through our expectations.

As a sustainable investment manager, Generation does not invest in fossil-fuel companies or fossil fuel-fired power. We are signatories of the Powering Past Coal Alliance Finance Principles. We publish a TCFD report annually.


Our planet’s natural assets are being systematically degraded and biodiversity is declining at the fastest rate in human history. The climate and nature crises are linked – we cannot get to net zero without acting to protect, better manage and restore our natural systems, alongside supporting front-line communities.

A critical step is to halt obvious destruction of nature, notably deforestation. In 2021 Generation became a founding member of Finance Sector Deforestation Action (FSDA) and is a signatory to the Financial Sector Commitment Letter on Eliminating Commodity-Driven Deforestation. As signatories, we commit to seek to eliminate forest-risk agricultural commodity-driven deforestation activities at companies in our investment portfolios by 2025. Generation and other FSDA signatories have developed a set of Investor Expectations to assist companies in their efforts to reduce deforestation risks. Again, Generation has published a booklet for companies, Making Sense of Deforestation.

Generation is a member of the Taskforce on Nature-related Financial Disclosures (TNFD) Forum.