We are a mission-led firm. Our mission is to ensure that sustainable investing drives the transformative change required for a net zero, prosperous, equitable, healthy and safe society. Our mission includes three aims:
1. To deliver superior investment performance*
2. To create long-term client partnerships
3. To attract, retain and develop the best professionals
* Generation seeks to deliver superior performance, but there can be no guarantee this goal will be achieved.
We believe the next decade will be the most important of our lives. We believe the time for talk about climate and social action has passed. Instead, we will all be judged by our actions.