Our mission

We are a mission-led firm. We seek transformational change to drive to a net zero, prosperous, equitable, healthy and safe society by:

1. Delivering superior, risk-adjusted investment results

utilising a “systems view” to integrate sustainability and environmental, social and governance (ESG) factors into our investment framework*;

2. Sharing our experience and voice

to promote sustainable and ESG investment.

* Generation seeks to deliver superior performance, but there can be no guarantee this goal will be achieved.

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Defining Decade

We believe the next decade will be the most important of our lives. We believe the time for talk about climate and social action has passed. Instead, we will all be judged by our actions.

Collectively, we have established five clear societal objectives to help achieve by 2025:

Societal Objectives

Carbon prices

A global price on carbon

An inclusive transition

A just and inclusive transition, ensuring workers are empowered through receipt of a living wage

Net zero

Commitments by all asset managers, asset owners, insurance companies and banks to a 2050 or sooner net zero target with robust portfolio alignment reporting


Deforestation free supply chains

Capital allocation frameworks

Capital allocation frameworks to measure risk, return and impact adopted as best practice