Insights

Are Companies Backsliding on Sustainability?

Are Companies Backsliding on Sustainability?

Insights Firm-wide
14 May 2025
Genim Insight
Scroll to explore

In Brief

Recent reports suggest investors and companies are turning away from sustainability – but does the data align with the headlines? In this Insights piece we take a data-driven approach to explore whether companies are actually backsliding on climate and equity, diversity and inclusion commitments.

Introduction

Recent political changes, especially in the United States, have raised concerns that investors and companies will backslide on sustainability. A movement has unfolded – especially among activists and politicians, often with funding from the fossil-fuel industry – to downplay or disparage sustainability efforts. As we have written recently, governments across the world have watered down or withdrawn climate policies.1

Over the past two years, companies have placed less rhetorical emphasis on matters such as climate change and diversity – so-called ‘greenhushing.’ There is plenty of controversy, especially online, about companies which seek to achieve social and environmental goals. A recent article in the Harvard Business Review argued that “companies are scaling back sustainability pledges.”2

In theory, these trends threaten the much-needed sustainability transition. When the world is far off course to ensure a habitable climate and to protect nature, any backsliding from sustainability efforts could have serious consequences, such as triggering climate tipping points. It is easy to lose hope. But in this Insights piece, we take a data-driven approach and ask: what has actually happened?3

We find a glimmer of hope. Behind the headlines, companies have continued to embrace sustainability. We continue to worry about what will happen in the future. Even as we wrote this piece, anti-sustainability rhetoric, especially in the US, continued to heat up. But so far, the turn away from sustainability has been more rhetorical than real. 

The context

Look at investors first. In the past two years, many of them have changed course over sustainability. Some of them no longer use the term “sustainability” (or many of the associated acronyms), believing them to be tainted. The number of new funds which describe themselves as “ESG” has fallen dramatically since 2022.4 Flows of funds to some sustainability products have slowed.5 US investor support for environment-related shareholder proposals has fallen sharply, according to recent data published on the Harvard Law School Corporate Governance Forum;6 votes in favour of environment-related proposals averaged 59% in 2021 but 21% in 2024. 

Some investors, especially those based in the US, have backtracked on their sustainability pledges. In 2024 the asset-management arm of Goldman Sachs quit Climate Action 100+, an initiative designed to encourage companies to address environmental issues. Other large US managers which have left include AllianceBernstein, BlackRock (except for its international arm), Invesco, J.P. Morgan Asset Management, PIMCO and State Street Global Advisors. 

However, no full retreat from sustainability has taken place. Even big US investors have continued to support the goal of net-zero emissions by 2050, including in their engagement programmes with companies. They have continued to expand opportunities for investors to deploy capital into the transition. 

What about companies? True, companies talk about sustainability a lot less than before. Mentions of EDI (equity, diversity and inclusion) on companies’ earnings calls have dropped sharply since peaking in 2021.7 Mentions of ESG have also sharply fallen.8 A recent survey by the consultancy South Pole found that many companies were “intentionally decreasing their climate communications.”9 In 2024, just 49% of companies issued press releases with their sustainability reports, down from 75% in 2021.10

Talk is cheap

Yet there is a distinction between what companies say and what companies do. Companies may decide to greenhush because they are genuinely taking less action on sustainability than before. Alternatively, however, they may simply wish to draw less attention to their sustainability efforts. Companies may also appear to be greenhushing if they are integrating sustainability into their everyday operations – not having separate titles or offices, but making it a core part of procurement, finance and operations. These distinctions matter. And in terms of what they do, there remains reason for optimism. Consider three aspects of the issue: pledges, disclosure and impact. 

First, consider companies’ sustainability pledges. Data from MSCI suggests that, since 2022, the share of global listed companies11 with a science-based target has increased from 8% to 24%.12 In other words, close to a quarter of big companies have pledged to reduce greenhouse-gas emissions in line with what climate science deems necessary to meet the goals of the Paris Agreement. We find similar progress in terms of other targets, as the chart below shows. This is a good sign. Academic research finds clear evidence that pledges tend to translate into meaningful action on sustainability.13

Figure 1: Share of listed companies with climate targets by target type

Source: MSCI ESG Research, data as of 30 September 2024

Digging into the data, however, an important caveat emerges. Targets are all well and good, but the strength of the target matters too. Data from Net Zero Tracker analyses the net-zero targets of the world’s largest 2,000 companies. We looked at the date at which companies have pledged to hit their climate targets, and found some evidence of backsliding. Look at the chart below. From 2020 to 2022, climate targets became more ambitious, with companies bringing forward the date at which they expect to hit them. But since then, companies’ targets have become somewhat less ambitious, as they push out the date. 

Figure 2: Average target date of new climate targets, world’s 2000 largest companies

Source: Generation calculations using Net Zero Tracker

This is not necessarily a concerning development. Some of the early net-zero targets were overly ambitious. Some companies did not realise quite how robust the standard of net-zero emissions truly is. Nonetheless, we will continue to track this data closely, looking for evidence of more meaningful backsliding.

Second, consider what companies disclose. Climate disclosures provide transparency about a company’s actual sustainability performance in relation to targets they set themselves. Disclosures allow outsiders to hold companies accountable. And here the trends are reasonably encouraging. CDP is a charity which funds a global disclosure system. Their data shows that disclosure, overall, continues to trend sharply upwards. In 2023 disclosure numbers rose by 24%.14 In addition, close to 40% of disclosing companies are providing environmental performance information on nature-related issues beyond climate, in line with Generation’s views on the matter.15 In Generation’s Growth Equity strategy, we also note solid progress in disclosure.16  

It is not just climate and nature. The share of S&P 500 companies which publish workforce data by race and gender has risen to over 80%, up from just 5% in 2019, according to the data provider DiversIQ.17 We also find encouraging trends in the private markets.18

This data suggests that the idea of a retreat on sustainability is too simplistic. Companies may be talking less about sustainability in public forums, such as on earnings calls or to the media, but in terms of robust reporting, there is less evidence of backsliding. They are just doing it with greater discretion.

Third, consider the sustainability impact of companies. This is, in many ways, the most difficult to measure. But ultimately it is the most important. On this front, there has been some backsliding. In the Russell 3000 group of companies, the number of new directors who are women has edged down slightly in recent quarters.19 Some companies may now see themselves as operating on more of a “care and maintenance basis” on gender diversity, having achieved female representation on their board of around one third. We wouldn’t agree with this, and argue that the goal should be 40 – 60% representation.

Figure 3: New directors who are women (Russell 3000)

Source: Equilar

But what is the overall effect? Of course, it is hard to summarise sustainability in a single metric. That is why we publish The Sustainability Trends Report, a compendium of different sustainability indicators; we published the latest version in September 2024. In that report, we show that on many fronts the sustainability revolution continues, even in the face of large political obstacles.20 As we showed in that report, more than a tenth of venture-capital and private-equity investment now goes into climate technology. 

Trends in carbon emissions are one of the most important data points we look at. And here there is reason for some cautious optimism. Overall Scope 1 emissions from global listed companies may have peaked, according to data from MSCI. In 2024 companies in the MSCI All Country World Index Investable Market Index (which captures large, mid and small cap representation of around 9,000 companies across 47 countries) emitted 11.0 gigatons of Scope - 1 CO2 equivalent, the lowest level outside of the pandemic since 2017.21

Figure 4: MSCI All Country World Index Investable Market Index Scope 1 emissions over time

Source: MSCI

An important insight remains as true as it ever was: that sustainability is simply good for business. Lowering emissions means increasing efficiency – which means higher profitability. And in a world where companies struggle to find talent, it makes sense to cast the net as wide as possible. 

There is, of course, a huge mountain still to climb. Progress is still far too slow. But the message is simple: do not lose hope. The apparent retreat from sustainability gets a lot of press, but what is going on under the surface is far more significant. Private companies may have an opportunity to lead and be more vocal right now, and we hope that public companies, even if more quietly, will continue to play a leading role in driving the world in a more sustainable direction.

  1. https://www.generationim.com/our-thinking/insights/investors-and-the-political-turn-against-climate-change/
  2. https://hbr.org/2024/08/companies-are-scaling-back-sustainability-pledges-heres-what-they-should-do-instead
  3. In this piece we do not focus on consumer decisions, though our belief is that the results would largely be the same if we did. 
  4. https://www.morningstar.com/sustainable-investing/us-esg-fund-flows-continue-improve-q3
  5. https://www.morningstar.com/sustainable-investing/globally-esg-funds-suffer-first-ever-quarterly-outflows-fourth-quarter-2023
  6. https://corpgov.law.harvard.edu/2024/06/03/pro-esg-shareholder-proposals-regaining-momentum-in-2024/
  7. https://www.axios.com/2024/04/02/dei-backlash-diversity
  8. https://insight.factset.com/lowest-number-of-sp-500-companies-citing-esg-on-earnings-calls-since-q2-2021
  9. https://www.southpole.com/news/survey-finds-most-companies-going-quiet-on-green-goals
  10. https://corpgov.law.harvard.edu/2024/09/20/stand-by-esg-the-state-of-2024-u-s-sustainability-reports/
  11. Defined here as the MSCI ACWI Investable Market Index (IMI), which captures large-, mid- and small-cap listed companies across 23 developed markets and 24 emerging market countries.
  12. https://www.msci-institute.com/wp-content/uploads/2024/12/Net-Zero-Tracker-November-2024.pdf
  13. https://cepr.org/voxeu/columns/corporate-climate-commitments-profit-driven-strategy-not-just-empty-promises
  14. https://www.cdp.net/en/press-releases/scores-press-release-2023
  15. https://www.generationim.com/media/gukdmfai/gim-climate-and-nature-report-24-final.pdf
  16. https://www.generationim.com/media/iuwhxau4/ssf-iii-sustainability-and-impact-report-2024-public.pdf
  17. https://www.reuters.com/sustainability/companies-boost-social-climate-reporting-amid-esg-backlash-2024-10-31/
  18. https://news.crunchbase.com/diversity/2023-gender-study-private-boards-him-for-her/
  19. https://corpgov.law.harvard.edu/2024/07/17/q1-2024-gender-diversity-index/
  20. https://www.generationim.com/our-thinking/sustainability-trends/sustainability-trends-report-2024/
  21. https://www.msci-institute.com/wp-content/uploads/2024/12/Net-Zero-Tracker-November-2024.pdf

Important information

The ‘Insights 21: Are Companies Backsliding on Sustainability?’ is a report prepared by Generation Investment Management LLP (“Generation”) for discussion purposes only. It reflects the views of Generation as at May 2025. It is not to be reproduced or copied or made available to others without the consent of Generation. The information presented herein is intended to reflect Generation’s present thoughts on sustainable investment and related topics and should not be construed as investment research, advice or the making of any recommendation in respect of any particular company. It is not marketing material or a financial promotion. Certain companies may be referenced as illustrative of a particular field of economic endeavour and will not have been subject to Generation’s investment process. References to any companies must not be construed as a recommendation to buy or sell securities of such companies. To the extent such companies are investments undertaken by Generation, they will form part of a broader portfolio of companies and are discussed solely to be illustrative of Generation’s broader investment thesis. There is no warranty investment in these companies have been profitable or will be profitable. While the data is from sources Generation believes to be reliable, Generation makes no representation as to the completeness or accuracy of the data. We shall not be responsible for amending, correcting or updating any information or opinions contained herein, and we accept no liability for loss arising from the use of the material.